The initial reaction of most marketing communications players on encountering a headline such as the one I have chosen for this intervention is to dismiss it as one of those cheeky audience-baits used by writers, whose motive is to arouse the attention and interest of readers. But the truth is that advertising, as we all […]
Ikem Okuhu, CEO, BRANDish Media, is a brand strategist and Public Relations practitioner with vast work experience spanning journalism, oil & gas, banking, telecom, and manufacturing sectors. With a degree in Mass Communication from the University of Nigeria, Nsukka, Ikem is a respected voice in the Nigerian Marcomms industry. He is the publisher of BRANDish, Nigeria’s first nationally circulating brands and marketing magazine, and has handled the PR and reputation management briefs of some of Nigeria’s major brands and public figures. In 2019, he published a book, Pitch: Debunking Marketing’s Strongest Myths, an effort that received rave reviews in the Nigerian marketing and communications industry. Ikem is married with four children.